Press kit
Everything you need to write about Social.Claims without having to ask: the concept, the rules, the figures, and a twelve-page PDF to download.
PDF · 12 pages · in French · Page and kit last updated on September 9, 2026
Press room
The project, at two lengths
Two ready-made formats, to use as they are. They say the same thing, faster or slower. The third one, at a hundred and fifty words, is in the kit.
15 words
QR code stickers put up around the world. The first person to scan one owns the page.
50 words
Ambassadors travel with a stack of Social.Claims stickers and put them up in permitted places, all over the planet. A passer-by notices the violet square, scans the QR code with their camera, and lands on a web page. If they are the first, they claim it: a nickname, a link, a message. Everyone after them signs the guestbook.
What is in the kit
Ten chapters, and no counter to copy out: the live figures stay on the site.
- The project: the pitch at three lengths, from fifteen to a hundred and fifty words.
- The idea: the three principles that hold it all up, and the four states of a sticker.
- The journey: from an ambassador's suitcase to the guestbook, in eight steps.
- The roles: passer-by, owner, ambassador, operator — and what is known about each.
- Anonymity, on both sides of the wall.
- The sticking charter: what is always done, and what is never done.
- Privacy: what is not collected, what is, and for how long.
- The ground: fifteen languages, four countries named, a map that stops at the country.
- The misunderstandings: what the project is not, and the project's tone, for quoting.
- Facts, quotable figures and frequently asked questions.
Three points not to miss
Anonymity on purpose
Nobody is named: not the author, not the owners, not the passers-by. It is the material the project is made of, not a legal precaution.
Sticking charter
Public, binding, and explicitly accepted by every ambassador. A badly placed sticker is vandalism, not street art.
No business model
Nothing is sold, nothing is charged, no advertising is shown. We follow nobody. We stick stickers.
Quotable figures
Stable from one month to the next, and quoted as they are in the kit.
15
languages on the site
4
possible states for a sticker
9
badges, and five reactions
280
characters for a trace
30
days raw scan events are kept
≈ 5 cm
per side of a sticker
The live counters — stickers out there, claimed pages, scans, traces, countries represented — are shown in real time on the home page. They are deliberately left out here: better to read them again as you write.
The full kit, as a PDF
Twelve pages in French, freely reproducible for editorial use. Sentences from the site can be quoted as they stand: they were written for that.
Download the press kitPDF · 12 pages · in French · Page and kit last updated on September 9, 2026
Missing something?
The operator remains available to answer your questions, add further information, or take part in a written interview.
- High-resolution illustration photos: sheets, stickers, real placements.
- Videos of actual use: a scan filmed in the street, a sticker being put up from start to finish.
- The logo and visual identity assets, in whichever formats suit you.
- A written interview, or clarification on any point of the kit.
Answers come while staying anonymous: there will be no face, no name, and no studio interview.